Texas Floral Expo
July 27 - 31, 2017
Embassy Suites Hotel & Conference Center
San Marcos, TX

You will Flourish at the Texas Floral Expo!

For the first time the Texas Floral Expo will offer two courses of study rather than an exclusive focus on design. The Design Course of Study and the Business Course of Study relate to the needs of the individual offering the best possible education whether your passion is design or whether you feel the need to expand your business skills. If design is your focus then you will be able to register for presentations that cover a multitude of design topics presented by the best in the industry. If you are all about business there will be two and half days of specific programming covering a range of topics!

Texas Floral Expo Design Course Schedule

Texas Floral Expo Business Course Schedule

The Texas Floral Endowment Board of Directors invites you to join in the fun while raising funds for Texas Education!

Saturday, July 29, 2017
7:00 pm - 10:00 pm
Wine Tasting and Dinner
Three Dudes Winery
125 Old Martindale Road
San Marcos, TX 78666

To register visit tsfa.org or call 512-834-0361


The Texas State Florists' Association invites you to stage your Presence in the Texas Floral Expo Product Gallery.

How does a Product Gallery differ from a Trade Show? How is it the same?

The Product Gallery will feature the best of the best with lots of time to market and educate your customers about your products. Demonstrations, Grab & Go Food, and Activities will make it go-to-kind of place!!!

Rather than a pipe and draped area, each space is a 72" round table with a black linen cover to the floor to create a modern approach to attract new clientele. In addition to the 72" round table, there are alternative options for your display as well as additional placements. Once the option for you is best selected and confirmed we encourage you to present a designed table top featuring your products. We hope you decide to accent with flowers, of course.

Rather than trying to do it all yourself, you may want to hire a designer to assist you. We are happy to provide a list of Texas designers for your consult and consideration once your space is confirmed in the event that you do not have a preferred designer already set to assist with the design details of the Product Gallery.

As far as similarities to a traditional Trade Show there will be the time to market, sell and share your information with all who visit during the specified times set aside in the schedule.

Who will attend?

The statewide approach to floral education in Texas will reach out and welcome the following to attend and invite you to seize the opportunity to market your products in the Texas Floral Expo Product Gallery.

Brick and Mortar Retail Shop Owners
Independent and Freelance Designers
Mass Market Managers and Designers
Event Planners | Event Facility Owners
Wedding Planners | Wedding Specialists
Representatives and Professors of High Education
Representatives and Teachers of High School Floral Design
Students of Floral Design and the Business of Flowers
Managers | Designers | Sales and Support Staff

Please click on the Texas Floral Expo Product Gallery Diagram & Product Gallery Registration.

Texas Floral Expo Diagram

Product Gallery Vendor Table Registration

Or call the Texas State Florists' Association office at 512.834.0361 to reserve your space!

Hotel Accommodations

The Embassy Suite by Hilton San Marcos Hotel Conference Center and Spa is the Texas Floral Expo's host hotel and conference center where all programming will be presented.. To make your hotel room reservations please call 1.800.445.8667 to book directly

Please click the link below to make your hotel reservation


Produced in partnership with the Texas State Florists' Association
Partially underwritten by the Texas Floral Endowment

Plantinum Underwriters

Gold Underwriters

Silver Underwriters

Bronze Underwriters

Retail Sponsors


Wholesale/Grower Sponsors