Texas State Florists' Association
Highlights of the Year

The dedication and collaborative efforts of many, with the support of the Texas Floral Education Underwriters, continues to make a difference while adding to the platforms that were established in the New Approach to Education in Texas! We have certainly Exceeded Expectations and will Flourish as we move forward!!
 


TEXAS FLORAL SHOWCASES EXCEED EXPECTATIONS IN CORPUS CHRISTI, WACO AND HOUSTON

Texas Floral Showcase in Corpus Christi, Texas with 89 attending.
Texas Floral Showcase in Waco, Texas with 103 attending, The numbers increase!
Texas Floral Showcase in Houston, Texas with 115 attending. The Best Attendance Yet!
Texas Floral Showcase will travel to Odessa in October to wow West Texas! 

TEXAS FLORAL EXPO WILL FLOURISH

The Texas Floral Expo will flourish when World Class Talent presents two Course of Study for the design and business minded. This new approach in educational programming is in direct response to the needs of the industry and we await with great anticipation the success!

TSFA TESTED 2,489 HIGH SCHOOL STUDENTS

TSFA tested 1,806 high school students in Level One Floral Certification.
TSFA tested 647 in Floral Skills Knowledge Based Certification.
Level Two Floral Certification testing was offered to 36 students.

This level opened the door to another segment of our industry. Working with Permanent Botanicals set this stage as part of Level 2 Certification.
With the first ever Industry written High School Curriculum approved by the Texas State Board of Education in 2015 sales continue with placements in high schools across the state!

SOCIAL MEDIA SUCCESS

The success of our Social Media with a daily Facebook post, six Tweets a day, and with presence on Instgram and Pinterest Boards led to incredible consumer opportunities for Texas floral professionals as we all worked together to sell more flowers. There were posts that reached as many as 1,557 on an individual occurrence with total followers and fans of 3,723, and still climbing at time of this publication.

TSFA TAKES STAGE AT THE DALLAS MARKET CENTER

The Dallas Market Center invited TSFA to hold the coveted Texas Designer of the Year Competition in the International Trade Plaza on January 21st! With 16 competing Imagination | Innovation was surrounded by a Texas Floral Education Underwriter's Product Gallery. 

2003 TEXAS DESIGNER OF THE YEAR SCOTT HASTY AIFD PRESENTS AT THE WORLD TRADE CENTER

During the weekend of the Competition a presentation took stage in the World Trade Center Atrium featuring the work of former Texas Designer of the Year Scott Hasty AIFD offering several marketing opportunities to those companies providing support. 

TEXAS LEGISLATIVE ACTION DAY

The Six Flags of Texas interpreted in flowers welcomed State Senators and State Representatives to the Capitol on February 22, 2017.
Six designers shared their amazing talents interpreting the times that each of the six flags flew over the state of Texas.
Legislative Day offered a platform to bring awareness to our industry and our small business challenges to the forefront while sharing the beauty of our product with those in the Capitol.

TSFA SCHOOL OF FLORAL DESIGN

TSFA's professional instructors educated students in classes offered throughout 2017.

FLORESCENCE

The Florescence exhibition held at the Houston Museum of Fine Art was open to the consumer present to witness the interpretive designs by our own TSFA Members.

Texas Local Florists


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